Seeing things differently by peter fisk

Geniuswork peter fisk

Genius is less about how intelligent you are, and more about how you apply that intelligence in creative ways. The noise in markets is deafening, as we are bombarded with at least commercial stimuli every day, many causing resentment through the deluge of direct mail and intrusive telemarketing. Therefore we need to address them in different ways. Similarly, the obsession with more data, more analysis, more measurement, and more process leaves little space for intuition, creativity and the bigger picture. Most of us, in the western world, typically have everything that we need, so our wants are more emotional and unarticulated. And neuroscientists have found that consumers typically choose which brand to buy within 2. Leading businesses, like Einstein and Picasso before them, see things differently, as a result believe different things, and by applying their intelligence in more imaginative ways can do extraordinary things. Based on the latest research, it is clear that while genius is often thought to equate purely to intelligence, it is not necessary to have an extraordinarily high IQ, to speak 15 languages by the age of 8, or to master the intricacies of quantum mechanics. A young person is likely to have seen around , different ads by their 18th birthday. How can they throw off their blinkers and address the emerging market landscapes, and address the new balance of power? Customers are more different too, more informed and less tolerant. Market-thinking should be at the heart of decision making, and market-thinkers at the heart of business.

We surf through channels of television, dispersing our lifestyle patterns, and destroying the predictability that advertisers used to rely on. A young person is likely to have seen arounddifferent ads by their 18th birthday.

Apple brought together an innovative solution in the form of hardware and software — iPod and iTunes — to offer a way through this turmoil, to redefine the industry dynamics, with a compelling and profitable solution The rise of customer power Whilst borders have blurred and markets merged, within markets there is a shift from economies of surplus demand to those of surplus supply.

Customer expectations are sky high, and their loyalty is rare.

peter fisk associates

Indeed kids have learnt to cope with more — research shows that they can typically deal with 5. Therefore we need to address them in different ways.

Geniuswork peter fisk

Indeed kids have learnt to cope with more — research shows that they can typically deal with 5. Gone is the day when we fit into a well-defined segment, or adhere to average market research statistics. Contact me The Making of a Business Genius What do the most successful businesses do differently than mediocre ones? It is a recipe by which companies will converge to sameness, for incrementalism, and ultimately for irrelevance. The noise in markets is deafening, as we are bombarded with at least commercial stimuli every day, many causing resentment through the deluge of direct mail and intrusive telemarketing. Customer expectations are sky high, and their loyalty is rare. Customers now call the shots. The best opportunities and biggest challenges are outside not inside.

It is a recipe by which companies will converge to sameness, for incrementalism, and ultimately for irrelevance. Customer insight and creativity are important, but must be combined with the analytical and commercial rigour that drives strategy, innovation and growth.

Most of us, in the western world, typically have everything that we need, so our wants are more emotional and unarticulated.

peter fisk phd

Academics and philosophers have long tried to define the answer. They should be the starting point of any business strategy rather than a consequence. Customers now call the shots. Based on the latest research, it is clear that while genius is often thought to equate purely to intelligence, it is not necessary to have an extraordinarily high IQ, to speak 15 languages by the age of 8, or to master the intricacies of quantum mechanics.

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Seeing Things Differently by Peter Fisk